Top Tips to marketing your product using Video
As you read this article, over 100 million videos are being viewed online. Over 100 million surfers watch online videos every day. The traffic generated by video marketing is huge and it’s not something your marketing can do without.
Marketing videos make sales. It’s as simple as that. From being the exception, online video has now become the norm, so much so, that today’s internet users expect to see video on the sites they visit, and if they don’t, they usually surf to another page that does include video. Our online success demands video on our websites.
Multimedia traffic has become increasingly important in the Web 2.0 environment that we, as internet marketers, find ourselves competing for.
Video marketing is hugely effective at generating traffic, much more so than the traditional PPC methods, where rising click costs mean most campaigns need double digit CTR’s to stand any chance of being profitable.
I’m not knocking PCC here. It’ still a valid method to drive traffic to a site and one which I continue to see success with. The trend is however towards video, so we either go along or we get left behind.
Making a marketing video isn’t an overly complex undertaking. The software applications required are mostly simple and reasonably priced, so much so, that a full suite of programs needn’t cost more than a few hundred dollars.
What can cause complications and expensive errors is how we choose to market our videos. One easy way is to submit our videos to the various video hosting sites, such as YouTube, Howcast or Google Video for example.
After we submit our videos to the hosting sites, we can then use the code the sites provide, to embed these videos in our own sites, without requiring any additional conversion. This is a simple process, but not one I would suggest the serious internet marketer uses.
The reason I say this is that the embed codes from the video sites, such as Revver for example, also include embedded videos from other users.
As all video sites categorize the submitted videos, we could well be embedding videos from a competitor in our own website. Not always the best idea, as we end up giving free exposure and advertising to this competitor.
The most effective way is to add our videos to our own websites, using direct conversion to a flash format and adding this flash video to our site. This is where the need for an efficient video converter comes in.
By their very nature, videos are large files. Most of the video hosting sites place restrictions not only on the length of videos they accept, but also on the size. Typically, 100 MB and 10 minutes would be a good indication of an acceptable video, which also gives a good picture of the file sizes involved.
This video conversion takes time and for most of us, this our computer is fully occupied for this time, meaning we can’t do any of the other tasks our online marketing requires.
As internet marketers we should learn the value of our time and how to use this resource more effectively. Video is an equally effective resource and if we can combine efficient use of both these resources, our marketing efforts will succeed.
I’ve seen too many of my fellow marketers invest big money in the latest and most complex video production software and then skimp when it came to the converter. The result ? Great looking videos that nobody ever saw simply because their conversion software wasn’t up to the task.
For the price difference between substandard converters at around $70 and real workhorses at less than $100, is it worth the frustration and lost time ? I think not.
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