Make Money With Adwords Low Cost Advertising
Adwords is constantly changing, and anyone who wants to make money with Adwords needs to keep on top of the new strategies that are always appearing.
In 2007 we all learned to ‘kill’ the competition with Day Job Killer. Hard on the heels of that ground-breaking ebook came the spy programs that let you track your competitors’ ads, copy them and (in theory at least) blast them off the face of the search engines. Unfortunately some of these systems charged a very high price for membership.
In the wake of that, people who could not afford such memberships or did not want to spend their whole lives tracking, tweaking and testing Adwords ads began to look around for new ideas. So in early 2008, internet marketers rediscovered something that was long considered dead - the content network.
If you are new to Adwords in the last few years, you may not know that the content and search networks were once united. Google split them in order to give more control to advertisers, and most advertisers immediately turned off the content network for their ads because of the click fraud that had previously been suspected by owners of content web sites.
However, times have changed and click fraud is no longer a serious problem. Google now shuts down any Adsense account suspected of ‘invalid clicks’. This is bad news for the Adsense site owners who can now be put out of business by any bored visitor who repeatedly clicks on their ads. But for Adwords advertisers, it means that the content network is up for grabs again.
There are several advantages of using the content network instead of the search network. Firstly, the cost per click is usually lower. Secondly, you do not have the same fight for space with your competitors, and thirdly, you have a lot more control. You can pick out the exact sites that you want your ad to appear on.
The last of these points is vitally important. When you are advertising on the content network, always specify target sites for all of your ads. In fact you should go even further and specify the exact pages of the site where you want your ad to appear.
Just as you would with search terms, you need to target pages that are as closely related to your product as possible. For example if you sell garden spades, you will want your ad on a site about gardening but not on the pages that relate to indoor plants.
It is also recommended that you only advertise on sites that have their Adsense ‘above the fold’ - i.e. the ads are visible on screen immediately when the page is opened, without scrolling down. If they are in the ‘hot’ area toward the top left of the screen, that’s even better.
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