Top 7 Secrets To Amazing Link Popularity
There are lots of myths surrounding search engine optimization. The algorithms change frequently, rendering the most well researched “tactics” that used to work earlier to topple miserably. SEO is all about continuously striving for betterment.
Instead of trying to trick the search engines, learn to provide them what they want. Here are a few tips that work.
Updated Content Old and archaic information is not what the search engines prefer. They want fresh and latest content. Ensure you keep your website updated regularly.
Write for your visitors Always write articles which cater primarily to your visitors. Yahoo!, Google and others have people visiting all the time, but hardly anyone has ever responded positively to singing up for a newsletter, buying anything online, or even calling up for enquiry purposes. People visit search engines to find information. So provide quality information.
Meta tags Whatever others say, do not forget to use Meta tags. These invisible content on your web pages help the search engine spiders to properly tag and categorize your website. Make use of this feature.
Heading tag Bold text and headlines on your web page should always be enclosed between H1 and H2 tags. This enables the search engines to decipher your content properly and give weightage to proper keywords. This will help in indexing too.
Site map Help the search engine spiders to navigate your website quickly and easily by providing a relevant and updated sitemap.
Keywords Keywords and phrases should be used cautiosly. Do not try to stuff your content with irrelevant keywords. Commonsense and readability always wins. Use proper keywords in headlines, images alt tags and in the body of the text.
External links Make sure that there are external links to almost all the pages of your website. If there are links to many pages of your website, then the search engines will feel that your site has a lot of good content to offer, and it will add value to your site. But if most of the external links head to your home page, then the conclusion will be that your site has nothing worthwhile to offer!
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