10 Power-Packed Ways To Spark Your Sales
by Kim and Charles Petty
1. Spend money on targeted advertising instead of mass media advertising. You don’t want to waste your ad dollars on people who aren’t interested.
2. Increase your profits by concentrating on small details. Improving small things like text size, color, or graphics can really make a positive difference.
3. Keep your offers flexible. If you offer a set price for your product, you could offer the people that can’t afford it an optional payment plan.
4. Offer your knowledge or consulting as a bonus product. You could offer a free 15 or 30 minute consultation. This will add value to your product.
5. Personalize all your e-mail messages so they get read. Include the recipient’s name in the subject line. This will grab peoples attention quickly.
6. Keep your web site consistent. You don’t want to keep things on your web site that are unrelated to the theme of your […] Continue Reading…
Going To Bookshops To Identify A Hot Market
by Kim and Charles Petty
The day may come when people do all of their researching and reading online but it isn’t here yet. Fiction, of course, will always be in print it would be hard to curl up with a good novel in front of the fireplace on a cold winter day with a computer.
Research, however, may eventually all be done online. People buy ‘how-to’ books and books that are devoted to solving their problems and/or making their lives better every day. By identifying the hot market books that are being sold in bookshops (online and off line) you can identify a hot niche marketing topic.
Go to the bookshops in your area and take note of the kinds of non-fiction books that are stocked. You should particularly note the ones that are self-help or how-to books. If you can create the opportunity, ask the stock boy which ones are […] Continue Reading…
10 Killer Ways To Sell Your Back-End Products
by Kim and Charles Petty
A back-end product is a product you attempt to sell your customers after they have recently purchased a related product from your business.
If you’re not trying to sell back-end products to your customers, you’re making a big mistake. It is easier to sell to existing customers than it is to sell to new ones who don’t trust your business yet.
Below are ten killer strategies you can use to sell your back-end products to your existing customers:
1. When you ship people the first product they bought, insert a flyer or brochure for your back-end product in the package.
2. Give customers a free subscription to a customers only e-zine when they buy your product. You could include your ad for your back-end product in each issue.
3. Send your customers greeting cards on holidays or on their birthday. Include a small advertisement inside the card for your back-end […] Continue Reading…
Looking For Problems To Solve Via Forums
by Kim and Charles Petty
Niche marketing as its best helps to solve real problems that real people live with everyday. If you can come up with a product or service to promote in a niche market that will help people solve their problems then you will have a money making niche market website and can quickly build a long list of potential customers.
The things that people view as ‘problems’ run the gauntlet of possibilities everything from a hang nail to a golf swing to a chronic disease are people problems that they are looking for help to solve.
A good way to find out what people consider a problem is to visit the online forums. People talk about anything and everything online. They discuss subjects that they wouldn’t talk about with their best friends for the simple reason that they can remain anonymous. They look for solutions online for the […] Continue Reading…
10 Intriguing Ways To Propel Your Online Sales
by Kim and Charles Petty
1. Add extra subjects to your web site. Most free ad sites only allow you to submit your web site to one category. This’ll allow you to submit it to many.
2. Increase the perceived value of your product by making your offer scarce. You could use limited time bonuses, low prices, low quantities, etc.
3. Find out your competitions’ weakness and use it as your “Unique Selling Proposition”. It’s the reason why people buy your products and not theirs.
4. Sell your products or services to a specific niche market. For example, instead of selling your fishing book to all fisherman, target it toward fly fisherman.
5. Test your advertising and marketing. You’ll save time, money and big headaches promoting the right offer to the right group of people.
6. Persuade visitors to buy your product by telling them the future. Tell them what’ll happen with their life […] Continue Reading…
10 High-Impact Viral Marketing Strategies
by Kim and Charles Petty
Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use. Below are ten high impact viral marketing strategies:
1. Allow people to reprint your articles on their web site, in their e-zine, newsletter, magazine or ebooks. Include your resource box and the option for article reprints at the bottom of each article.
2. Allow people to use any of your freebies as free bonuses for products or services they sell. Include your ad on all your freebies.
3. Allow people to use your online discussion board for their own web site. Some people don’t have one. Just include your banner ad at the top of the board.
4. Allow people to sign up for a free web […] Continue Reading…